What to check before choosing a WhatsApp platform
Most platform regret comes from questions that felt too boring to ask during the demo. This checklist is meant to surface them early.
1. Pricing clarity
Ask how pricing changes with message volume, conversation type, geography, user seats, and add-on services. A simple plan headline rarely reflects operational reality.
2. Consent and template workflow
Ask who inside the business owns opt-in quality, how message templates are requested and approved, and what happens when a campaign idea does not fit the current approval structure.
3. Data ownership
Ask where the source of truth lives for lead stage, customer record updates, and support states. A messaging layer is useful only when ownership is unambiguous.
4. Integration realism
Ask whether the needed systems are native, partially connected, or dependent on middleware. Then ask who will maintain the workflow after the initial rollout.
5. Human workflow design
Ask how conversations are assigned, what the agent permission model looks like, and how automation hands over to people when the situation becomes complex.
6. Long-term maintainability
Ask who will keep templates, tags, routing logic, and integrations healthy over time. A platform can launch well and still decay if that ownership is missing.
Why this checklist matters for AiSensy
AiSensy appears to promise a broad WhatsApp workflow environment. That can be valuable, but breadth is only helpful when the surrounding decisions are equally mature. Otherwise the buyer is selecting potential rather than readiness.